2% Realty: Canada's Largest Lower Commission + Full Service Real Estate Brand!

The beginnings of 2% Realty

2% Realty was founded in Edmonton in 2007 by Roy Almog. While dabbling in the industry with investment properties and paying tens of thousands of dollars paid in REALTOR® commissions, Almog realized the gap in the market for a full-service Real Estate Brokerage, offering MLS® System exposure without higher-priced Real Estate Agent commissions. Roy became a licensed Real Estate Agents and Broker and 2% Realty began its adventure! Within a few years of tremendous success, Almog realized the opportunity to franchise the 2% Realty model. True to his commitment to innovate the real estate industry, our franchise system was born – a system that enables our franchise partners to spread the 2% love, unprecedented service, and savings! 2% Realty is Canada's Largest Lower Commission & Full Service Real Estate Brand, and has been ranked for 11 consecutive years as one of Canada's Fastest Growing Companies by Canadian Business Magazine.


2% Realty Pro – A 2% Realty Franchise

2% Realty Pro was one of the first 2% Realty franchises and remains one of the top producing brokerages within the 2% Realty network Canada-wide. With 15+ years of serving the Greater Edmonton Area, 2% Realty Pro is proud to be Edmonton’s largest lower commission & full service real estate brokerage.


What’s 2% Realty all about?

At 2% Realty, our brand offers consumers 100% Real Estate Agent Services and 100% REALTOR.ca exposure at a fair and reasonable commission rate. We charge a flat 2% of the selling price of the property. With all of the advancements in technology over the last 14 years, combined with a highly educated consumer taking a "hands-on" approach, the conventional Real Estate Brokerage model is tired and inefficient. There is a clear disconnect between the amount of work now required by Real Estate Agents today in relation to the high commissions charged. With home prices continuing to rise, 2% Realty fills the gap between higher-priced commission Real Estate Agents and a do-it-yourself seller kit. 2% Realty Agents are tech-savvy, paperless, and extremely efficient, allowing them to focus more time on their clients. Our brand generates leads, which keeps our Real Estate Agents busy, current, and focused.


2% Realty Mission Statement: To provide full real estate services dedicated to making the buying and selling of real estate as cost-effective as possible, allowing clients to keep more of their investment.

Join the most innovative Realty Network in Canada.